Everyone knows that AI is changing everything.

It’s in classrooms, offices and every industry conversation you’ll overhear.

The potential is obvious, everyone understands how powerful it is,

but very few understand how to turn that potential into results.

Thats the real gap today:

Access and opportunity are no longer the problem,

Disciplined application is.

Why Most People Are Staying Stuck

Let’s be honest …

People don’t fail with AI because it “doesn’t work.”

They fail because they expect it to think for them.

They open ChatGPT, type “do this for me,”

And then are confused why it reads like robotic nonsense.

But the harsh truth is:

When used carelessly, AI produces mediocre work because it’s reflecting the average input it’s given.

But that’s not the tool’s limitation, that’s the user’s.

The difference between “AI wrote this essay and I got flagged,”

And “AI helped me write my best essay in half the time” comes down to how it’s used.

AI doesn’t replace thought, it amplifies it.

If you use it to cut corners, you’ll get worse results.

If you use it to streamline your process, you’ll get 10x the output with half the effort.

AI multiplies whatever you feed it —

Clarity becomes speed, confusion becomes disaster.

And if you want to learn how to turn that clarity into actual workflows, i break down all my AI systems and prompts in my free Discord.

Utilising AI optimally

Applying AI doesn’t mean buying 20 subscriptions just to finish homework you won’t understand later.

You just need to know how to use what’s already in front of you, properly.

AI isn’t here to do the job for you,

It’s here to remove the friction that slows you down.

Here’s what that looks like for real-life application:

1. For everyday work, clarity and structure

It’s my second month of freelancing. It’s late, I’m drained, stuck rewording a short paragraph for a fitness brand targeting 17–21-year-old men.

Something extremely simple … well it should’ve been.

But every response I got was painfully generic, filled with the same boring phrases like “actually”, “quietly confident” and “truly effective”.

It looked decent, but had no sense of tone, audience or real intention.

After hours stuck on the same sentence, I’d burnt out.

I wasn’t out of ideas, I was out of clarity.

That’s when it really clicked for me:

without genuine context on your work and the audience its meant for, AI can only give you generic results.

With this understanding, the fix became simple:

Give it a role, a goal and an understanding of who exactly you’re writing for.

Here’s a short example — not a full prompt, but a way to show the kind of context AI needs to work optimally:

“Act as my copywriting assistant. You’re helping me refine website copy for a brand aimed at 17–21-year-old male athletes in the UK. Keep the tone confident but natural, avoid filler words like ‘actually’ or ‘quietly,’ and make sure the message feels grounded and relatable to the target demographic”

That simple shift changed everything.

Instead of robotic nonsense, I received structured, relevant suggestions that fit the brand I was working for.

The difference wasn’t the tool, just the context I gave it.

2. For Creativity and Writer’s Block

I know what you’re probably thinking …

Didn’t I literally just say that AI can’t be creative?

And you’d be right.

AI is unable to generate original human thought,

It can’t ideate from emotion or experience.

But that doesn’t mean it can’t help you spark creativity faster.

Because creativity isn’t about writing something new,

its about finding a different perspective on something.

If you ask AI to “write something,” it’ll give you the same recycled phrasing and surface-level responses everyone else gets.

But if you teach it how to challenge your perspective, that’s when it becomes useful.

Have you ever sat at your desk, staring at an essay question for what feels like forever,

Knowing what you want to say, but not how to start?

You keep rewriting the same line, trying to sound original, but everything feels flat.

The longer you sit there, the worse it gets

— and that blank page somehow gets more frustrating by the minute.

Thats where this prompt flips the script:

“Act as my creative partner. I’m writing an essay on [insert topic/question]. Suggest five original angles or perspectives I could take to structure my argument — along with a few key ideas or comparisons I could expand on throughout. Each one should feel unique, interesting, and clear enough to build a full essay around.”

The point isn’t to get AI to write the essay for you,

It’s to help you find your entry point.

Once you have a solid foundation, and angle that feels fresh, creativity multiplies.

You start seeing connections you wouldn’t have noticed before.

Ideas build on each other.

The writing finally starts to flow.

Thats how you use AI to spark creativity, not replace it.

3. For Repetitive Systems, Freeing Up Time

Let’s be real, most emails aren’t urgent.

For me, most of them feel like small talk disguised as admin:

Enquiries that lead nowhere, messages that don’t need a reply or people asking the same questions I’ve answered twenty times.

but because they look important, you still end up wasting half an hour replying to each one.

Thats the kind of work Ai can remove, not thinking on your behalf, but by handling the repetition:

“Act as my assistant. Help me automate replying to basic enquiries using free tools like Gmail or Zapier. Create a system where new messages trigger a relevant template — polite, on-brand, and editable — so I only have to step in when it’s actually worth my time.”“Act as my assistant. Help me automate replying to basic enquiries using free tools like Gmail or Zapier. Create a system where new messages trigger a relevant template — polite, on-brand, and editable — so I only have to step in when it’s actually worth my time.”

Once it’s set up, you don’t have to touch it again.

New emails come in, AI drafts the reply and you approve or ignore it in seconds.

You’re not outsourcing communication, you’re simply removing friction.

And that’s how you get back hours every week that most people lose to inbox bollocks.

The Real Takeaway

The real benefit of AI isn’t in what it does for you,

It’s in what it frees you to do.

Once you stop using it for shortcuts and start using it for structure, everything start moving faster.

If you haven’t already, join the discord.

You’ll get access to the full prompts, tools and systems I use every day

— plus step-by-step case studies showing how they fit into my workflows.

The tools are free. The leverage is knowing how to use them.

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